Wednesday, 12 February 2014

Jeep Commercial Analysis


1.     The rhythm was very fast and upbeat to show how great your life can be if you have a jeep and the audio worked at the same pace with the film.

2.     It isn’t in the passage of time because there is all different shots of all the place they use the jeep driving so you get the sense that you are moving to a new location, they also did this because there was limited time in the commercial.

3.     Graphic matches are used in this commercial, the flickering between the white lines of the road, sunset


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