13/10/14

MUSIC VIDEO CLIP TREATMENT
Names of group members	Olivia, Tilly, Portia
Song selected	Pop State of Mind 2014
Type of clip (Highlight your choice/s) performance / narrative / collage Concept for clip Explain what narrative/images the clip will contain	We are making a performance video and in the video we will be mimicking music videos but also adding a visual message e.g. same dance moves or a something that is repetitive in all of the different music videos. The song that we have chosen is a mashup of 40 songs and we have all been assigned different characters which we will research and find exactly what shots we want to use from their different music videos.
Message What message will your clip contain or what is its purpose? Style What look and feel will your clip have?	The type of clip is performance and those type of music videos don’t always have a particular message but our message will be told visually. The clip is supposed to fun so it is supposed to be obvious that we are mimicking the videos but also look like a good video not just a joke.
Technical codes Explain the ideas you have about camera work, transition devices, lighting, special effects, framing and composition	We are going to be using the green screen for majority of our video so we will need to be using lighting a lot as well as photoshop, istop motion and animationish because we want to use all of the skills we have gathered over the past 2 years!
Audio codes What is the song about and how do the lyrics relate to the visuals you have selected? Will you be adding an additional sound?	The lyrics make sense but I wouldn’t say they’re a as crucial part in the video because they’re a mash up so there is no way they would be able to tell a clear message. We won’t be adding additional sound.
Pace What sort of pace does your song have and how will this be reflected and created in your clip? Written codes If you are using any written codes, what text will you use? What is its significance? Symbolic codes Will there be any symbols in your clip and what will they be? Will you repeat any images or use a motif? How will the symbolism you have used contribute to the message of your clip?	The song’s past is very fast and the video will be similar so we will be using a lot of fast shots. We will not be using any written codes. We will be using repetitive dance moves and certain angles throughout the film so they will repeat throughout the film and this will one of the visual messages. These will just help with the flow of the film.
Key elements of mise-en-scene to be used Explain the settings needed and outline key props and costumes needed	We will need to use lighting, a lot of costumes as there are so many different people we need to be throughout this video and we need to make it obvious who we are, this will also be shown through how well the acting is.
Appeal What things in your clip do you think will appeal to a youth audience?	I believe that the mashup and how things are always changing and you don’t know what’s coming because no one would know what song is coming next. I think that will keep everyone interested in the video!